DAYS 01–30
Define the programme.
Agree the audience, objective, baseline, creator criteria and measurement plan.
B2C creator acquisition / Consumer AI & SaaS
Turn creator attention
into product adoption.
Make the journey from a creator’s content to your product measurable.
Discuss your creator programme ↗Creators
Content
Installs
Activation
Revenue
Who this is for
Your product is ready for more of the right users.
For consumer AI and SaaS teams exploring creators as an acquisition channel, or teams that need more capacity to improve and expand an existing programme.
The first 90 days
Build. Launch. Learn.
DAYS 31–60
Put creators to work.
Select and brief creators, coordinate approvals and launch the first activations as readiness allows.
DAYS 61–90
Read the evidence.
Review delivery and early results. Decide what to scale, change or stop, with a clear report and next-stage plan.
Illustrative sequence, agreed to the brief. Timing depends on product readiness, approvals and creator availability. Commercial outcomes are measured, not guaranteed.
Measurement
Measure beyond the install.
Primary business signals
Cost per signup, activated user and acquired customer. Review paid conversion and retention where data and measurement windows allow.
Know what the data can say.
Tagged links show trackable journeys, not every effect of a campaign. Separate observed conversions from incremental impact, and state which costs are included.
Ways to work together
Built around your brief.
Always-on partner
Embedded creator-marketing capacity, from ongoing strategy and activation to reporting and optimisation.
Focused campaign
A defined programme for a launch or key moment. End-to-end delivery or a specific scope agreed with your team.
Your next move
Where does attention become adoption?
Bring your product, audience and current creator activity. Start with a conversation about what the programme needs to achieve.
Get a free creator teardown ↗