Vitor Correia
Practitioner, not a guru
13+ years building creator programmes for major consumer brands — now applying that expertise to the fastest-growing category in software: AI.
Vitor has spent more than a decade building and running creator programmes across consumer brands, learning what actually drives attention, action and commercial results.
Today, he brings that experience to AI and SaaS companies — adapting proven B2C creator principles for acquisition, demand generation and measurable growth.
The approach is simple: creator selection over creator volume, outcomes over output, and senior judgement over unnecessary complexity.
Across his career, Vitor has worked on campaigns and projects involving brands including Nike, Disney, Facebook and Rock in Rio.