DAYS 01–30
Define the programme.
Agree the audience, objective, baseline, creator criteria and measurement plan.
B2B creator marketing / AI & SaaS
Turn creator trust
into qualified demand.
Help the right buyers understand your product through credible creator voices.
Discuss your creator programme ↗Creators
Trust
Consideration
Pipeline
Revenue
Who this is for
You see the opportunity. You need the capacity.
For growth-stage AI and SaaS companies building their first creator programme, or marketing teams that need senior support to take an existing one further.
The first 90 days
Build. Launch. Learn.
DAYS 31–60
Put creators to work.
Select and brief creators, coordinate approvals and launch the first activations as readiness allows.
DAYS 61–90
Read the evidence.
Review delivery and early results. Decide what to scale, change or stop, with a clear report and next-stage plan.
Illustrative sequence, agreed to the brief. Timing depends on product readiness, approvals and creator availability. Commercial outcomes are measured, not guaranteed.
Measurement
Measure the buying journey.
Primary business signals
Relevant enquiries, qualified opportunities and sourced or influenced pipeline. Agree qualification rules and reporting windows with your sales team.
Know what the data can say.
Long buying cycles and multiple touchpoints make attribution incomplete. Keep sourced and influenced pipeline separate; never count the same opportunity twice.
Ways to work together
Built around your brief.
Always-on partner
Embedded creator-marketing capacity, from ongoing strategy and activation to reporting and optimisation.
Focused campaign
A defined programme for a launch or key moment. End-to-end delivery or a specific scope agreed with your team.
Your next move
Where could creators build demand?
Bring your product, audience and current creator activity. Start with a conversation about what the programme needs to achieve.
Get a free creator teardown ↗