DAYS 1–5
Plan.
The Creator Launch Plan: the right creators for you, a forecast at three budget levels and the target cost per customer we’ll be measured against.
B2B creator marketing / AI, SaaS & tech
Turn creator trust
into qualified demand.
Help the right buyers understand your product through credible creator voices.
Discuss your creator programme ↗Creators
Trust
Consideration
Pipeline
Revenue
Who this is for
You see the opportunity. You need the capacity.
For AI, SaaS and tech companies, from pre-seed to Series B, building their first creator programme, or marketing teams that need senior support to take an existing one further.
The first 90 days
Build. Launch. Learn.
WEEKS 2–4
Launch.
Creators go live with different hooks. We run contracts, briefs, approvals and day-to-day contact.
WEEKS 5–12
Prove and scale.
Weekly dashboard, real results against forecast. Keep what works, cut what doesn’t, scale with evidence.
Illustrative sequence, agreed to the brief. Timing depends on product readiness, approvals and creator availability. Commercial outcomes are measured, not guaranteed.
Measurement
Measure the buying journey.
Primary business signals
Relevant enquiries, qualified opportunities and sourced or influenced pipeline. Agree qualification rules and reporting windows with your sales team.
Know what the data can say.
Long buying cycles and multiple touchpoints make attribution incomplete. Keep sourced and influenced pipeline separate; never count the same opportunity twice.
Ways to work together
Built around your brief.
Always-on partner
Embedded creator-marketing capacity, from ongoing strategy and activation to reporting and optimisation.
Focused campaign
A defined programme for a launch or key moment. End-to-end delivery or a specific scope agreed with your team.
Your next move
Where could creators build demand?
Bring your product, audience and current creator activity. Start with a conversation about what the programme needs to achieve.
Get a free creator teardown ↗