Worten Game Ring

Worten built a space at Rock in Rio Lisboa where music met gaming. The job was simple to say and hard to do: find the right creator profiles to carry the Worten brand through the festival, in front of a live audience, for four days straight.

Festival activation is unforgiving. The creator either fits the stage and the brand, or the whole thing reads as forced. Selection was the campaign.

Selected and ran three creators as the on-stage presenters across all four days, matching each profile to the gaming and festival audience rather than to follower count alone.

The result was 45 pieces of content, 500K reach and 580K impressions from a single activation.

Creator selection and activation. Profile fit, on-site coordination and the call on who carried the brand on stage.