Selected work / PUMA
PUMA
PUMA · Digital Brand Activation 2017
Working with Be Influence for PUMA, the goal was to promote a new sports shoe to a younger audience through two creator types: gaming and vlog.
Paired two of Portugal's biggest influencers, over 1M combined Instagram followers, for a focused feed campaign.
The campaign delivered 2M views and 1.8M reach.
Content strategy, creator selection, results analysis and metrics reporting.
Creator selection is where most campaigns are won or lost. That is the part worth a conversation.