Schwarzkopf

Schwarzkopf wanted to put its new hair-care range in front of a beauty-focused audience — in the feed of a creator they already trust, so it landed like a recommendation, not an advert.

A creator-led digital activation built around Olivia Ortiz, chosen for genuine fit with the hair-care category and her beauty audience. The content was briefed to sit naturally in her feed rather than interrupt it, delivering 100K views and 98K reach from a single creator.

End-to-end campaign management. Client management, strategy, creative brief, campaign and shoot coordination, results analysis and client reporting.