Selected work / #DizOla
#DizOla
#DizOla · Ola · Unilever 2017
A campaign created by DDB for Ola ice cream, with Be Influence brought in to build the influencer strategy. It ran across YouTube, Instagram, Facebook, TV and outdoor.
Owned the monitoring of all video content, the data analysis, and the coordination of content across partner networks.
Content monitoring, data analysis and multi-network coordination.
Creator selection is where most campaigns are won or lost. That is the part worth a conversation.