Cigala

Cigala wanted to bring its Banzai Noodles range to a younger, digital-first audience — the kind that decides what to cook by scrolling, not by walking the supermarket aisle. The brief was to make an everyday pantry product feel worth posting about.

A creator-led digital activation built around food and lifestyle creators, each chosen for genuine fit with the product rather than follower count alone. The content was briefed to live natively in their feeds, not to read as an ad. Two creators carried it, delivering 2M views and 1.87M reach.

Full campaign, end to end. Client management, strategy, creative brief, creator selection, coordination and results analysis.